Byredo
Logo Animation

Two short logo animations of a preexisting fragrance brand—Byredo.

Byredo is a Stockholm-based fragrance house founded in 2006 by Ben Gorham. Products currently include perfume, home fragrances, body care products, and accessories. All products are made in Sweden with a distinct focus on craftsmanship and quality.

The first animation, rendered in Blender, draws inspiration from the fluidity of the perfume itself. Centered around the original logo, the design embraces a monochromatic black-and-white color scheme, enhancing its elegance and sophistication.

The second animation is a flat 2D line animation, designed to reflect Byredo's geometric and minimalistic aesthetic. The film begins at a 45-degree angle from the lower-left corner of the original Byredo logo, maintaining a clean and refined visual style throughout.

ByredoLogo Animation

The first animation, rendered in Blender, draws inspiration from the fluidity of the perfume itself. Centered around the original logo, the design embraces a monochromatic black-and-white color scheme, enhancing its elegance and sophistication.

The second animation is a flat 2D line animation, designed to reflect Byredo's geometric and minimalistic aesthetic. The film begins at a 45-degree angle from the lower-left corner of the original Byredo logo, maintaining a clean and refined visual style throughout.

Thought Process

Bad Habits: Motion Graphics

Jouvence Film Festival 2022: Branding

Byredo
Logo Animation